This is still for MKT4900 with Nate Riggs
About “making a personal brand online”
This time, I want to write about “How I want to campaign.”
This book also explains frameworks and tips for Marketing to correlate in round for how to tell about companies and/or non-profitable organization for marketing campaign.( Like a picture below; which is from Beth’s Blog)
This approach is about companies mainly pay to inform themselves. This way arrows companies to maintain more control.
This approach is about costumers inform about companies without payments. This way arrows companies to maintain less or no control.
This approach is about companies pay to inform themselves in order to make their customers to want inform about companies. ( In another words.Companies pay for marketing to make their customers existed and love enough to talk about them.)
Directly tell about companies by using E-mail, mail, and so on.
( Again, you can check Beth’s Blog.
I really think her explanation is easy to understand even for a non-native English speaker like me.)
I think this concept is a bit hard to apply everything to make a personal brand as I usually don’t pay anyone to tell about me.
However, I can still use this consents to build my personal brand.
If I think my time and effort as something I pay instead of money, There are things I can apply.
Sending resume and Writing/ Posting on this blog, Facebook, Pinterest, Twitter
(I have control what I do with them)
almost the most way people know about me
What my friends write/post online ( I don’t have any control. )
Basally almost everything I do for my daily life; Taking with friends, posting online, sending E-mail.
At this point, to be honest I’m getting confused how I can create my personal brand as professions side. It is very hard to create my personal brand without putting my personal sides.
This concept leaves me 3 questions. Without thinking them, it is impossible and scary to start building my personal brand. so like last time, I will leave them as future assignments.
1, What personal brand I want to build as my professional side?
2,Which parts of my personal thins, I am fine to show?
3, which parts of my personal things, I am not comfortable to show?