Personal Branding 2

This is still for MKT4900 with Nate Riggs
About “making a personal brand online”

Also concepts from Marketing In The Round by Gini Dietrich & Geoff Livingston.

This time, I want to write about “How I want to campaign.”

This book also explains frameworks and tips for Marketing to correlate in round for how to tell about companies and/or non-profitable organization for marketing campaign.( Like a picture below; which is from Beth’s Blog)

MITR-Four-Approaches-copy-smallTop Down Influence Approaches:

This approach is about companies mainly pay to inform themselves. This way arrows companies to maintain more control.

The Groundswell:

This approach is about costumers inform about companies without payments. This way arrows companies to maintain less or no control.

Flanking Techniques:

This approach is about companies pay to inform themselves in order to make their customers to want inform about companies. ( In another words.Companies pay for marketing to make their customers existed and love enough to talk about them.)


Directly tell about companies by using E-mail, mail, and so on.

( Again, you can check Beth’s Blog.
I really think her explanation is easy to understand even for a non-native English speaker like me.)

I think this concept is a bit hard to apply everything to make a personal brand as I usually don’t pay anyone to tell about me.
However, I can still use this consents to build my personal brand.
If I think my time and effort as something I pay instead of money, There are things I can apply.

Top Down:

Sending resume and Writing/ Posting on this blog, Facebook, Pinterest, Twitter
(I have control what I do with them)


almost the most way people know about me
What my friends write/post online ( I don’t have any control. )


I can’t pay my friends to encourage or stop what they write/ post about me online. but I thin I can spend my time to fix my privacy policy setting with Facebook and Twitter.


Basally almost everything I do for my daily life; Taking with friends, posting online, sending E-mail.

At this point, to be honest I’m getting confused how I can create my personal brand as professions side. It is very hard to create my personal brand without putting my personal sides.

This concept leaves me 3 questions. Without thinking them, it is impossible and scary to start building my personal brand. so like last time, I will leave them as future assignments.

3 Questions

1, What personal brand I want to build as my professional side?

2,Which parts of my personal thins, I am fine to show?

3, which parts of my personal things, I am not comfortable to show?


Personal Branding 1

I’m taking Marketing 4900: Digital Marketing Strategies, taught by Nate Riggs.
In this class, we are trying to build Online Personal Brand.

Marketing in The Round is one of the books
we are assigned to read in this class.
It is written by Gini Dietrich and Geoff Livingston.

This book Tells How companies and non-profitable organization create
their Marketing Strategies to create campaign in a time of social media with keeping one united core message.
(I found One Blogger, Beth Kanter, explained about this book more.
so you can check this blog too.)

I would like to write about how I can use the concept from this book
to build my personal brand.

I think I can divided my take away as two concepts.

  1. What I want to campaign.
  2. How I want to campaign.

This page, I only focus on “What I Want to Campaign.”

According to the book, it is very important to maintain one integrated message among all departments for marketing campaign; like a wheel. (as the picture below, which is from Beth’s Blog)

For personal brand this is important because most people (including me) has many aspects. For daily life we have several roles we should take responsible.

Also, people have backgrounds; such as something they like, interested in, hate, try, fail to do and so on. In many cases, we don’t really tell everything about them.


MITRIt is good a start for me to looking myself as a company and putting different parts of me into departments by following ideas of Marketing In The Round.

This Marketing round has 9 Departments; Advertising, Public Relations, Corporate Communication, Web/Digital, Search Engine Optimization, Content, Direct Mail, Social Media, Search Engine Marketing


resume ( could be)

Public Relations:

Things I do for Japanese Student Association, and did for my work. ( what people tell and post online)

Corporate Communication:

I don’t have to communicate in order to built my personal brand. However, sometimes I should see and check what I write online actually reflects me. (Because it is very easy to make bigger stories than actually happened, mislead audience by choosing wrong words. )


Facebook, Linkedin, Pinterest, Twitter, Google+,Blog
Professional Side: Linkedin, Blog
Personal Side: Facebook, Pinterest

Search Engine Optimization:

having few connection with Facebook, Linkedin
* other than my name, people can’t search with google to find me.


thing written online by myself. (Blog, Facebook, Twitter, Pinterest)
This is come from Knowledge from Working Experience In sales, and Japanese Student Association, Learning as Marketing Major in Ohio University and from Books, Looking different places as traveling.

Direct Mail:

Applying job, could be posting on someone’s sites (if I leave contact ad)

Social Media:

same as Web/Digital

Search Engine Marketing:

same as Search Engine Optimization

At this point, approaching this concept for my personal brand leaves 3 questions.

  1. How much I want to make my name easier to search online?
  2. What do I want to express online ?
  3. To whom I want to express online?

I should really think about these 3 questions and find the way to avoid problems might occur by doing something wrong. Since I’m not a company, if I put too much personal information, that would scare my life. Companies can move and change their names, logo, characters (if they have one), and places to start over. But I can’t do that. so I will leave them as future assignments.